Innovation-AlphaTM
Optimizing Innovation And IP Investment, Risk & Returns
Optimizing Innovation And IP Investment, Risk & Returns
In the investment community, we typically refer to an investment's ability to surpass the broader market, to beat the competition, as it's "edge", or its "alpha" (α). And, in a similar fashion, we talk about an investment's predictability (or lack of it) as its "volatility", or its "beta" (β). Scale (α) and predictability (β) of outcomes. Two simple investment concepts with profound implications for the ultimate impact and value of innovation and fortifying IP investments.
The goal: predictable and persistent competitive advantage through high-impact, high-value innovations – as well as raise the probability of success and elevate the value-capture from those investments.
Innovation is in every sense an investment in our future, and an essential one. Enter Innovation-Alpha
TM. Innovation-Alpha
TM designs actionable, agile strategies to achieve predictable competitive edge in both
creating high-impact innovation outcomes and
capturing high-value returns from their monetization. Embracing an "impact imperative", Innovation-Alpha
TM aggressively focuses its strategic guidance across the innovation eco-system at the firm-level, for the macro-economy and in service of national security.
Innovation-Alpha
TM's own competitive edge in designing strategies arises from a unique multi-dimensional analysis of the key drivers of innovation value (its creation
and destruction) – and their complex interplay over time as the innovation, market, policy and competition evolve. Combined, these capabilities uniquely situate Innovation-Alpha
TM to create and realize advantaged strategies for innovation investment, hedging against risk and optimizing returns. Applications of Innovation-Alpha
TM on the buy-side/sell-side include M&A, investment banking and private equity targets, venture capital, new business creation/start-ups. At a finer granularity serves to enhance value created and captured through transactional vehicles (e.g. diligence, IP licensing and enforcement).
Enabled by a unique portfolio of complementary capabilities, most powerful working in unison, but also effectively employed 'a la carte' depending upon the objective at hand:
- Innovation Eco-System Understanding: A contextual landscape of the targeted innovation eco-system(s) – The Map.
- Opportunity DiscoveryTM: Identification and design of optimal innovation outcomes – Choosing The Destination(s).
- Innovation Offset StrategyTM: Strategies for achieving and maintaining asymmetric competitive advantage through the creation, acquisition, or divestiture innovation and IP assets (where "assets" includes corporate entities, divisions, product-lines, technologies and/or IP positions) – Charting The Course.
- Innovation ArbitrageTM: Optimizing The Liquidity Event: Strategic deal positioning and novel business model design to bridge across technology, industry, corporate, and national boundaries to identify and realize the optimal value-capture opportunity – Arrival.